Marketing Data Analyst - Team Lead

Our client is an exciting Global SaaS organisation who have a reputation of being a great place to work. They are seeking a dynamic Senior Marketing Analyst team leader for a 6 month contract with a strong possibility of becoming a permanent position. Hybrid role with 2 days a week in their superb offices in Victoria, London.

Skills

• 5+ years experience in a corporate marketing role

• Experience leading a team of marketing analysts / marketing scientists

• Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe -Analytics, and marketing automation platforms.

• Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end Media Mix Marketing (MMM) ownership experience.

Duties

• Design and execute marketing campaigns: based on data-driven insights to increase customer acquisition, retention, and overall ROI

• Evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes

• Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process.

• Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.

• Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics

Benefits

• 6 months contract leading to permanent position

• Hybrid role

• Global organisation

• Free Breakfast